NotOnTheHighStreet is the leading curated online marketplace connecting the best small creative businesses, with the world. Founded in 2006, the brand has experienced exceptional growth with gross sales in 2014 reaching £127 million and delivering a compound growth rate of 135% since launch. The brand has gained the trust and loyalty of its customers through offering an alternative to the High Street: a curated product selection with unique designs, high-quality craftsmanship and inspiring stories behind the people that make them. Customers choose to support small creative businesses and therefore contribute to building the great creative talent and community of artisans across the United Kingdom. Shopping with is an opportunity for customers to be a conscious consumer, bringing human values back into retail and enabling the things they buy to say something about who they are.